Legal document

Privacy Policy

Your privacy matters to us. Here we explain what data we collect, what we use it for, and how we protect it.

Last updated: April 2026
Applies in Mexico (LFPDPPP)
Data controller: Sergio Martínez
At S Quetzal Digital we respect your privacy and are committed to protecting your personal data. This Policy applies to the website squetzaldigital.com and to all of its forms, chat tools and digital services. It was drafted in accordance with the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP).
Section 01

Identity of the data controller

The party responsible for processing your personal data is:

Section 02

Data we collect

We collect personal data only when you voluntarily provide it, as well as technical data generated automatically through your browsing:

Type of data How it is collected Purpose
Name, email, phone Contact forms Handle your inquiry or quote request
Chat messages Chat widget on the site Provide real-time support
Browsing data (IP, pages, duration) Google Analytics (anonymous) Analyze traffic and improve the site
Ad preferences Google AdSense / cookies Show relevant advertising

We do not collect sensitive data (financial, health, biometric data, etc.) through this site.

Section 03

Cookies and tracking technologies

This site uses cookies — small text files stored on your device — to improve your experience, analyze traffic and show relevant advertising. The cookies we use are:

  • Essential cookies: necessary for the site's basic functioning
  • Analytics cookies: from Google Analytics, to measure traffic anonymously
  • Advertising cookies: from Google AdSense, to personalize ads
  • Firebase cookies: to enable the real-time chat

You may configure your browser to reject cookies or to notify you before accepting them. Please note that disabling cookies may affect certain site features, such as the real-time chat.

Section 04

Google Analytics

We use Google Analytics (Google LLC) to analyze visitor behavior on our site. This service collects information anonymously and in aggregate form, such as pages visited, time on site, device used and traffic source.

The data is processed by Google in accordance with its own privacy policy. We cannot identify individual visitors through Analytics. You may opt out of tracking by installing the Google Analytics Opt-out extension or by reviewing Google's Privacy Policy.

Section 05

Google AdSense

This site may display advertisements from Google AdSense (Google LLC). Google uses cookies — including the DoubleClick cookie — to serve ads based on your prior visits to this or other websites.

You can manage your ad preferences through:

S Quetzal Digital does not control or have access to the data Google collects through AdSense.

Section 06

Firebase and real-time chat

Our site includes a real-time chat widget and contact forms, the information from which is stored in Google Firebase Firestore (Google LLC), a cloud database with servers located in the United States.

When you use the chat or submit a form, the following data is saved in Firestore:

  • The name you provide when starting the chat
  • Messages sent during the conversation
  • Form data: name, email, phone and inquiry
  • The page of the site from which the contact originated
  • Date and time of submission

This data is accessible only to the S Quetzal Digital team through our internal administrative application. It is not shared with third parties. Firebase operates in accordance with Firebase's Privacy Policy.

Section 07

Use of personal data

We use your personal data exclusively for the following purposes:

  • Responding to inquiries, quote requests or contact messages
  • Managing the business relationship when you decide to hire a service
  • Issuing electronic invoices (CFDI) where applicable
  • Sending relevant information about our services (only if you request it)
  • Improving the content and experience of the website through aggregate analysis
  • Displaying personalized advertising through Google AdSense

We do not use your data for purposes other than those stated in this policy without your prior consent.

Section 08

Sharing information with third parties

We do not sell, rent or transfer your personal data to third parties for commercial purposes. The only third parties that may access data are the service providers we use:

  • Google LLC — Analytics, AdSense, Firebase Firestore
  • Expo / Cloudflare — Technical infrastructure for the site

These providers act as data processors and are subject to their own privacy policies. In the event of a legal request from a competent authority, we may provide the information requested of us in accordance with the law.

Section 09

Data security

We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, loss or alteration:

  • Encrypted transmission via HTTPS (TLS) across the entire site
  • Restricted access to Firestore through Firebase security rules
  • Authentication required for the admin panel
  • No storage of passwords in plain text

Nevertheless, no system is entirely infallible. In the event of a security breach affecting your data, we will notify you within the time frames established by applicable regulations.

Section 10

Your ARCO rights

In accordance with the LFPDPPP, you have the right to exercise, at any time, the following rights over your personal data:

Access Know what personal data we hold about you.
Rectification Correct inaccurate or incomplete data.
Cancellation Request the deletion of your data.
Opposition Object to the use of your data for specific purposes.

To exercise any of these rights, please email us at contacto@squetzaldigital.com indicating your full name, the right you wish to exercise, and a description of the data in question. We will respond within a maximum of 20 business days.

Section 11

Changes to this policy

We reserve the right to update this Privacy Policy whenever necessary, for example due to changes in legislation, in our services, or in the technology providers we use. Any modification will be published on this page with the updated date indicated in the header.

We recommend that you review this policy periodically. Continued use of the site after an update constitutes acceptance of the changes.

Want to exercise your ARCO rights?

Write to us directly and we will respond within a maximum of 20 business days.

contacto@squetzaldigital.com